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Since beginning operations in 1997, Infobase Marketing has helped numerous organizations of all types and sizes in a wide range of industry sectors
including Transportation, Telecommunications, Financial Services, Tourism, Professional Membership Organizations, Government, Consulting and Manufacturing to name just a few.
The examples listed below are only a small sample of the many success stories we've had the pleasure of being a part of:
- Case Study 1 (Market Development): championed a major turnaround of an Association that resulted in compound annual membership growth of over 25% over a four year period, and several successes in terms of legislative representation
- Case Study 2 (New Product Development): participated in a project team for a Canadian crown corporation to facilitate the development and entry into a niche segment of the time sensitive delivery market that will contribute over $4 million annually
- Case Study 3 (Customer Relationship Management):
conducted a customer satisfaction pilot research study that resulted in the development of several immediate actions to improve service and the creation of an ongoing quality council to ensure long term success
- Case Study 4 (Pricing / Revenue Management):
oversaw a national primary based market research study for a U.S. transportation firm that resulted in a complete overhaul of their pricing strategy and policies, and substantially increased profitability
- Case Study 5 (Market Segmentation): conceived of, developed and executed a targeted direct marketing program for the Greater Toronto Area that achieved a response rate of almost 10%, and represents revenue in excess of $350,000
- Case Study 6 (Market Research): acted as overall project manager for a primary market research study conducted for a major attraction operator in the Greater Toronto Area to assess visitor satisfaction and facilitate future strategic planning efforts
Please contact us to obtain a copy of the many testimonial letters received from past clients.
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